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Fashion India
ISBN: 9780500292013
(FLEXI - E)
€
India is set to join the world's fashion hubs. With a unique creative inheritance, stretching back thousands of years, it is also rapidly making the future - its designers ravishingly original in responding to the creative tensions between Indian and Western, traditional and modern, lavish ornamentation and minimal fashion. Across India, designers have seized opportunities provided by fashion shows and the expanding market for boutiques and online retail. In this first systematic overview of the whole phenomenon, the achievements of such young designers as Rahul Mishra, Aneeth Arora and Ruchika Sachdeva is accompanied by the visually vibrant designs of the superstars of Indian fashion - Manish Aurora, J. J. Valaya, Sabyasachi Mukherjee, Abu Jani and Sandeep Khosla among them. Each chapter begins with a general introduction, followed by profiles of the designers interwoven with interviews conducted by the author specially for this book. A wide range of garments, from luxury bridal and ethnic formal wear to contemporary interpretations of the sari, can be seen, as well as the various textiles and techniques used to make them. Brimming with illustrations, this informed account is written by a fashion insider who knows India intimately. It will be essential reading for students of fashion and design, industry buyers, and all contemporary fashion enthusiasts.
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