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Identity
Chermayeff & Geismar & Haviv
ISBN: 9780692955239
(HB - E)
€
Showcasing a body of work spanning sixty years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar, this book demonstrates how the firm's contribution to design has shaped the way corporate identity programmes have influenced culture. It features over 100 case studies from the firm's previous and current clients, including Chase Bank, NBC, PanAm, PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda, and others.
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