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Nutella World

50 Years of Innovation

ISBN: 9780847845859
€
The story behind everyone's favourite snack-Nutella. On the occasion of its fiftieth anniversary, Gigi Padovani, a Nutella expert and enthusiast, traces the history and evolution of Nutella, including the rise of an almost cult following and its celebration in pop culture, ranging from movies to literature. He then analyses the key moments of the industry's strategies-innovation, internationalization, a good relationship with the consumers-which have made Nutella a legend to this day.
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