Pages intérieures
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Supermaker
Crafting Business on Your Own Terms
ISBN: 9781452184869
(HB+ - E)
€
Jaime Schmidt started out making natural products in her kitchen and in just seven years, turned her brand into a household name and banked a check from Unilever with more zeroes than she had ever dreamed possible-without sacrificing the integrity of her product or her creative vision. Following her growth from farmers market stand to international brand, Supermaker is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction. This is real talk from an industry disruptor on how to turn passion into profit, with advice on branding, product development, social media marketing, manufacturing, PR, and customer engagement. The first book to speak directly to creatives who are ready to go from maker to magnate, Supermaker is poised to galvanize the future of entrepreneurship.
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