Pages intérieures
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Loveworks
ISBN: 9781576877319
(PB - E)
€
Loveworks, adds to Lovemarks in an essential way. Inside, it provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. Loveworks shows in detail how many of the world's top marketing companies, including Procter & Gamble, Toyota, Kraft, General Mills, and Diageo have won in the marketplace by applying the theory. These companies have maintained a laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. It shows that Lovemarks thinking works, anywhere, anytime-all it takes is the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass.
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