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Stylish Retail Store Interiors
Brendan MacFarlane
ISBN: 9781864707649
(HB - E)
€
The similarity and uniformity of products and services today fails to meet the personalised demands of customers. Store of Fashion discusses how customers gain a sense of the store's individual character during their transaction. Popular stores not only sell their own products but also exhibit a strong and unique brand culture, making stores the critical connection point between brands and customers.
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