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The Publishing Business

From p-books to e-books

ISBN: 9782940411627 (PB - E)
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Publishing Today explores the entire process from writer to reader; passing through the key activities performed in the editorial, design, production and marketing departments. By clearly laying out the tasks and responsibilities of each person in the publishing process, Kelvin Smith provides students and entry-level professionals with a practical and accessible introduction to the world of professional publishing. Armed with a sound knowledge of these fundamentals, readers are well-prepared to explore their own pathway into this exciting profession.
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