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JAAR > 2023
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Paula Scher: Type is Image

ISBN: 9783753304656 (HB - EN)

Paula Scher is considered the most influential graphic designer of her generation. Since the 1970s she has stood for innovative and uncompromising design. In 1991, she became a partner in the New York office of the design consultancy Pentagram. For her exhibition at Die Neue Sammlung - The Design Museum, she has designed an artist's book with 101 removable posters from her entire oeuvre. By sequencing them in the book, the halves of two different posters reveal a new motif on each double spread. Thus, the book offers a whole new way to experience the creativity, humor, and versatility of this unique graphic designer.



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