Fashion & Graphics

Today''s fashion brands rely increasingly on presentation: the brand image is often more important than the product itself. This book explores the packaging that makes fashion sell, putting the spotlight on the graphic designers who mould brand images, from labels to swing tags and shopping bags, creating some of the most adventurous graphics around. At the heart of the book are 23 case studies that analyse typography, colour choices, show invitations, websites, fragrances and cosmetics.