Design Management

This book leads the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. The book begins with an overview of the area of design management, and then explores each of the key stages, issues and debates involved in the application of design within business. Questions and checklists are used to get the reader to think about the points raised, to confront expectations and to make informed choices.

ISBN 9782940373123 | E | PB+