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Flip: How Counterintuitive Thinking Is Changing Everything
- Harper US
- by Peter Sheahan
More Information
Publisher | Harper US +firm+ |
---|---|
ISBN | 9780061558955 |
Author(s) | by Peter Sheahan |
Publication date | April 2009 |
Edition | Hardback |
Dimensions | 228 x 152 mm |
Pages | 352 |
Language(s) | English ed. |
Description
Challenges conventional business practices to counsel today's companies on how to incorporate flexible, counter-intuitive decision-making practices in order to become profitable in a global economy, in a guide that cites the examples of such corporations as Google, Toyota, and Apple. 50,000 first printing.