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The Startup Way

Eric Ries


  • Penguin UK
  • Portfolio Penguin
In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

ISBN 9780241197264 | E | TPB
€16,95
at this moment not in stock
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More Information
Publisher Penguin UK
ISBN 9780241197264
Publication date October 2017
Edition Trade Pb
Dimensions mm
Pages 222
Language(s) Eng. ed.
Exhibition Portfolio Penguin
Description

In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.