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150 Winning Campaigns for the New Communications Age


  • Thames & Hudson
  • Tom Himpe
This book has a simple objective: to explore, illustrate and define anew set of rules for brand behaviour in the digital age. Tom Himpe provides 18 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

ISBN 9780500514160 | E | HB
€36,95
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Publisher Thames & Hudson
ISBN 9780500514160
Author(s) Tom Himpe
Publication date October 2008
Edition Hardback
Dimensions 245 x 220 mm
Illustrations 500 col.ill.
Pages 400
Language(s) Eng. ed.
extra information Also available: Advertising is dead: 9780500286876
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€36.95