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Nutella World

50 Years of Innovation


  • Rizzoli
The story behind everyone's favourite snack-Nutella. On the occasion of its fiftieth anniversary, Gigi Padovani, a Nutella expert and enthusiast, traces the history and evolution of Nutella, including the rise of an almost cult following and its celebration in pop culture, ranging from movies to literature. He then analyses the key moments of the industry's strategies-innovation, internationalization, a good relationship with the consumers-which have made Nutella a legend to this day.

ISBN 9780847845859 | HB
€21,95
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Publisher Rizzoli
ISBN 9780847845859
Publication date June 2015
Edition Hardback
Dimensions mm
Illustrations 16 col.ill.
Pages 288
Description

The story behind everyone's favourite snack-Nutella. On the occasion of its fiftieth anniversary, Gigi Padovani, a Nutella expert and enthusiast, traces the history and evolution of Nutella, including the rise of an almost cult following and its celebration in pop culture, ranging from movies to literature. He then analyses the key moments of the industry's strategies-innovation, internationalization, a good relationship with the consumers-which have made Nutella a legend to this day.