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Apex Hides the Hurt
- Random House US
- by Colson Whitehead
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them.
ISBN 9781400031269 | E | PB
€15,95
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| Publisher | Random House US |
|---|---|
| ISBN | 9781400031269 |
| Author(s) | Colson Whitehead |
| Publication date | January 2007 |
| Edition | Paperback |
| Dimensions | 277 x 203 mm |
| Pages | 224 |
| Language(s) | Eng. ed. |
Description
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero s efforts may result in not just a new name for the town but a new and subtler truth about it as well.