64 Shots

64 SHOTS: LEADERSHIP IN A CRAZY WORLD is a compendium of value-accelerators for business and life. It is gathered as a 64-shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts. A provocative figure traversing the peaks of global commerce, media and sport, Kevin Roberts - creator of the ground-breaking idea Lovemarks - is recognised as one of today's most uncompromisingly-positive and inspirational leaders.

In 64 SHOTS, Roberts draws on the biggest ideas, toughest experiences and greatest influences of his life to present 64 stripped down, straightforward and instantly-absorbable insights on how to bring order to the chaos of business and life. The punchy insights into winning - hitting readers lightly jab after jab - are an array of one-liners, sound bites, tweets, charts, quotes and historical reference points. They are loaded with Roberts' experience, story, brio, provocation and direction.

The writing is accompanied by (not necessarily linked to) a visual order of black-and-white photos of leaders in their cultural fields, some modern, many historical, some famous and all personal. This eclectic selection of people are both direct and indirect influences to Kevin Roberts' life. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan and Sean Fitzpatrick (rugby player).

Kevin Roberts is a creative business leader and iconoclast
whose current career roles include Executive Chairman of Saatchi & Saatchi, one of the world’s most iconic advertising brands, and Head Coach of Publicis Groupe, the world’s third largest communications group. He was previously CEO Worldwide of Saatchi & Saatchi (1997-2014), and has held leadership positions at Gillette, Procter & Gamble and Pepsi-Cola throughout the world. His business books include the groundbreaking Lovemarks: The Future Beyond Brands (powerHouse Books, 2004) published in 18 languages.
Kevin Roberts is Honorary Professor of Creative Leadership at Lancaster University, Honorary Professor of Innovation and Creativity at the University of Auckland Business School, and Honorary Professor of Leadership and Innovation at the University of Victoria (B.C.) School of Business. He advises national organizations and global brands across commerce, media and sport. He lives in New York City and Arizona USA, Auckland New Zealand, and Grasmere in England’s Lake District. In 2013 he was made Companion of the New Zealand Order of Merit.