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Paul Rand

Inspiration and Process in Design


  • Moleskine (Princeton)
  • Moleskine Books
Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks.

ISBN 9781616898595 | E | HB
€24,50
available
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Publisher Moleskine (Princeton)
ISBN 9781616898595
Publication date November 2019
Edition Hardback
Dimensions 210 x 127 mm
Illustrations 150 col. & bw ill.
Pages 144
Language(s) Eng. ed.
Exhibition Moleskine Books
Description

Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children’s books, logos, and personal work.