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The Moderns

Midcentury American Graphic Design


  • Abrams (A&CB)
  • by Steven Heller & Greg D'Onofrio
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity.

ISBN 9781683350125 | E | HB+
€49,95
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Publisher Abrams (A&CB)
ISBN 9781683350125
Author(s) Steven Heller & Greg D'Onofrio
Publication date September 2017
Edition Hardback with dust jacket
Dimensions 292 x 241 mm
Illustrations 600 col.ill.
Pages 336
Language(s) Eng. ed.
Description

In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.