Passion Purpose Profit

The must-have book for anyone starting a business or looking to fall in love with their business again. It's one thing to have a business idea, or even to start a creative business. It's quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts as something exciting and energizing quickly turns into something overwhelming and energy depleting. You spend so much time in your business, it's hard to find any time to work on your business. In this practical guide, experienced business coach and creative consultant Fiona Killackey shows you how to scale the business without scaling the stress. From validating your business idea (whatever stage in its development), mapping out your money and specifying your business goals, through to hiring staff and defining your marketing plan, Passion Purpose Profit provides you with a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies of successful creative business owners, Make it Happen will have you energized and excited about business again.