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Strategic Thinking for Advertising Creatives
11 Essential Steps to Ceativity
- L.King (Hachette)
- by Alice Kavounas Taylor
- 9781780672731 | E | PB
Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.
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| Publisher | L.King (Hachette) |
|---|---|
| ISBN | 9781780672731 |
| Author(s) | Alice Kavounas Taylor |
| Publication date | September 2013 |
| Edition | Paperback |
| Dimensions | 246 x 172 mm |
| Illustrations | 300 col.ill. |
| Pages | 208 |
| Language(s) | Eng. ed. |
Description
Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.