LEGO How We Create Inspiration Deck

Build a more creative life—with the help of the team behind the world’s most iconic toy, the LEGO® brick. Draw an inspiration card or building prompt to find new motivation, overcome challenges, and flex your creative muscles.

The thinkers, builders, designers, and kids-at-heart who work at the LEGO Group invite you behind the scenes to see how they create, every day. This 78-card deck features insights and advice from individuals across all job descriptions at the LEGO Group. Find inspiration and overcome creative blocks by applying the LEGO® values of discovery, imagination, and innovation.

Packaged in a keepsake box with a sliding tray, each card offers a moment of personal reflection, a spark of motivation, or an open-ended invitation to harness the power of play. Mixed throughout are more than 20 unique building prompt cards that encourage you to put these valuable lessons and creative strategies into action using your own LEGO bricks.

LEGO, the LEGO logo, the Minifigure, and the Brick and Knob configurations are trademarks and/or copyrights of the LEGO Group. ©2023 The LEGO Group. All rights reserved.

MOMENTS OF INSPIRATION: The deck is divided into five categories—Motivation, Inspiration, Memories & Mentors, Challenges & Obstacles, and LEGO® Core Values. Readers can choose a card at random or choose from a specific topic.

IDEAS AT THE READY: Pick a card daily, monthly, or whenever you need a dose of inspiration. Display or return the card to the keepsake box to be used again and again.

GREAT GIFT FOR CREATIVES: Did you ever wonder how the people at the LEGO Group continue to make the world’s most popular toy year after year? This deck pulls the curtains back unlike ever before to share knowledge and wisdom from builders at every level and job description. Each card will inspire you to find joyful focus in your life—and to have some hands-on fun!

IDEAS INTO ACTION: Interspersed throughout the deck are 20+ unique building prompts to help cultivate ideas and put them into action.

BELOVED BRAND: For decades, the LEGO® brand has inspired billions of people to stretch the limits of their imaginations. This deck captures the long-standing boundless imagination, creativity, innovation, and caring at the heart of the LEGO brand.