Look Good, Feel Good, Play Good

The first book to chart a visual history of women’s sportswear, and the key role that Nike has played in it over the last 50 years.

Look Good, Feel Good, Play Good is about sportswear and what it means to women. It explores the garments women wear, and the reasons why they wear them. It highlights the perspectives of athletes who identify as women, from the elite to the aspiring amateur, running marathons or running errands. It navigates the spaces we perform in, and the ways we use clothing to do it - from the track and the gym to the online world and the street outside.
Structured around 5 design archetypes from sporting history - warm-ups, jerseys, leggings, sports bras, and shorts - and through conversations with athletes, experts, and the everyday wearer, this book maps the development of women's sports apparel, demonstrating its potential, in whatever context, to make us feel at our most powerful.
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Maisie Skidmore is a writer, editor, and editorial consultant. She writes articles, essays, and books about fashion, art, and design, and their intersection in contemporary culture