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Basics Advertising: Copywriting
- Bloomsbury Academic
- by Rob Bowdery
This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising"."Basics Advertising: Copywriting" provides a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.
ISBN 9782940373680 | E | PB+
€22,80
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| Publisher | Bloomsbury Academic |
|---|---|
| ISBN | 9782940373680 |
| Author(s) | Rob Bowdery |
| Publication date | May 2008 |
| Edition | Paperback with flaps |
| Dimensions | 230 x 160 mm |
| Illustrations | 175 col.ill. |
| Pages | 176 |
| Rights | BE |
| Language(s) | Eng. ed. |
| Publisher | Ava |
Basics Advertising: Copywriting
€22.80