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Basics Advertising: Copywriting


  • Bloomsbury Academic
  • Rob Bowdery
This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising"."Basics Advertising: Copywriting" provides a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.

ISBN 9782940373680 | E | PB+
€22,80
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Publisher Bloomsbury Academic
ISBN 9782940373680
Author(s) Rob Bowdery
Publication date May 2008
Edition Paperback with flaps
Dimensions 230 x 160 mm
Illustrations 175 col.ill.
Pages 176
Rights BE
Language(s) Eng. ed.
Publisher Ava
Basics Advertising: Copywriting

Basics Advertising: Copywriting

€22.80