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The Fundamentals of Marketing
- Bloomsbury Academic
- by Edward Russell
This book introduces the fundamentals of marketing communications to non-business students. It teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. "The Fundamentals of Marketing" shows how these tools are used to develop successful marketing communications including selling theories, consumer behaviour, market research, strategic thinking and the management of the creative process.
ISBN 9782940373727 | E | PB+
€33,80
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| Publisher | Bloomsbury Academic |
|---|---|
| ISBN | 9782940373727 |
| Author(s) | Edward Russell |
| Publication date | October 2009 |
| Edition | Paperback with flaps |
| Dimensions | 230 x 200 mm |
| Illustrations | 100 col.ill. |
| Pages | 192 |
| Rights | BE |
| Language(s) | Eng. ed. |
| extra information | - previously announced - |
| Publisher | Ava |
The Fundamentals of Marketing
€33.80