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Basics Advertising

Art Direction


  • Bloomsbury Academic
  • by Nik Mahon
Basics Advertising: Art Direction is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

ISBN 9782940411214 | E | PB+
€25,50
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Publisher Bloomsbury Academic
ISBN 9782940411214
Author(s) Nik Mahon
Publication date June 2010
Edition Paperback with flaps
Dimensions 230 x 160 mm
Illustrations 200 col.ill.
Pages 184
Language(s) Eng. ed.
Description

Basics Advertising: Art Direction is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover.
It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.