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The Fundamentals of Creative Advertising
Second Edition
- Bloomsbury Academic
- by Ken Burtenshaw, Nik Mahon & Caroline Barfoot
- 9782940411566 | E | PB+
This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the world''s most successful campaigns. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.
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More Information
| Publisher | Bloomsbury Academic |
|---|---|
| ISBN | 9782940411566 |
| Author(s) | Ken Burtenshaw, Nik Mahon & Caroline Barfoot |
| Publication date | September 2011 |
| Edition | Paperback with flaps |
| Dimensions | 230 x 200 mm |
| Pages | 184 |
| Language(s) | Eng. ed. |
Description
The Fundamentals of Creative Advertising (second edition) provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the world''s most successful campaigns. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date and highly illustrated overview of the industry, and to encourage a practical application of the creative ideas explored within the book.