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Swiss Design


  • Braun
  • by Dorian Lucas
Swiss Design has almost become a fixed term: the Swiss army knife is just one of many products that have popularized the image of the white cross on red background. The triangular Toblerone chocolate bar is defined by its rectilinearity and instantly recognizable shape. In terms of the well-known Swiss asparagus peeler, functionality is its sole formative characteristic. When it comes to fonts, few are as clear-cut as Helvetica.

ISBN 9783037680483 | E | HB
€36,50
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Publisher Braun
ISBN 9783037680483
Author(s) Dorian Lucas
Publication date October 2010
Edition Hardback
Dimensions 258 x 208 mm
Pages 262
Language(s) Eng. ed.
Description

Swiss Design has almost become a fixed term: the Swiss army knife is just one of many products that have popularized the image of the white cross on red background. The triangular Toblerone chocolate bar is defined by its rectilinearity and instantly recognizable shape. In terms of the well-known Swiss asparagus peeler, functionality is its sole formative characteristic. When it comes to fonts, few are as clear-cut as Helvetica. This volume demonstrate that Swiss design incorporates much more than just austerity and functionality; nowadays, young designers from the Alpine country demonstrate their ability to create every conceivable contemporary design style that this day and age has to offer.