My Cart
Your cart is empty
Looks like you haven't made your choice yet.
- Subtotal
Packaging Design
- Braun
More Information
Publisher | Braun |
---|---|
ISBN | 9783037681398 |
Publication date | May 2013 |
Edition | Hardback |
Dimensions | 295 x 225 mm |
Illustrations | throughout col.ill. |
Pages | 272 |
Language(s) | Eng. ed. |
Description
Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
Packaging Design