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Bi-Scriptual

Typography and Graphic Design with Multiple Script Systems


  • Niggli
  • by Ben Wittner
As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems.

ISBN 9783721209822 | E | HB
€65,50
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Publisher Niggli
ISBN 9783721209822
Author(s) Ben Wittner
Publication date June 2018
Edition Hardback
Dimensions 315 x 210 mm
Illustrations 300 col. & bw ill.
Pages 336
Language(s) Eng. ed.
Description

As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems.

At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.