Paula Scher: Type is Image

Paula Scher is considered the most influential graphic designer of her generation. Since the 1970s she has stood for innovative and uncompromising design. In 1991, she became a partner in the New York office of the design consultancy Pentagram. For her exhibition at Die Neue Sammlung - The Design Museum, she has designed an artist's book with 101 removable posters from her entire oeuvre. By sequencing them in the book, the halves of two different posters reveal a new motif on each double spread. Thus, the book offers a whole new way to experience the creativity, humor, and versatility of this unique graphic designer.