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Careers by Design

Hendrick Goltzius & Peter Paul Rubens


  • Hirmer
  • Expo: 13/01/2024 - 15/09/2024, Staatliche Graphische Sammlung München, Munich
  • by Staatliche Graphische Sammlung München
How do artists ensure that their works will still be known in later centuries? How do they reach a public in distant places? In around 1600 the answer was: via prints. Through their exceptional works and marketing strategies in this medium, Hendrick Goltzius (1558-1617) and Peter Paul Rubens (1577-1640) earned international and lasting success. With a selection of 140 brilliant engravings, this volume shows that Goltzius and Rubens were highly innovative and strategically astute in their use of this medium.

ISBN 9783777443522 | EN | HB
€57,95
at this moment not in stock
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Publisher Hirmer
ISBN 9783777443522
Author(s) by Staatliche Graphische Sammlung München
Publication date August 2024
Edition Hardback
Dimensions 300 x 240 mm
Illustrations 200 col.ill.
Pages 304
Language(s) English ed.
Exhibition Staatliche Graphische Sammlung München, Munich
Description

How do artists ensure that their works will still be known in later centuries? How do they reach a public in distant places? In around 1600 the answer was: via prints. Through their exceptional works and marketing strategies in this medium, Hendrick Goltzius (1558-1617) and Peter Paul Rubens (1577-1640) earned international and lasting success.

Engravings are easy to reproduce and distribute, and so in around 1600 they became the perfect ambassadors for artists. With a selection of 140 brilliant engravings, this volume shows that Goltzius and Rubens were highly innovative and strategically astute in their use of this medium, seeking to beguile their audience, arouse desires and disseminate their own new artworks. In addition to their paintings, the engravings became sought-after collectors' items which played a decisive part in the promotion of the careers of both artists.