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Winkreative Design Stories

A Global View on Branding, Design and Publishing


  • Gestalten Verlag
  • by Winkreative
Winkreative Design Stories is a journey through the history of Tyler Brûlé's global design agency. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients.

ISBN 9783899555103 | E | HB
€49,90
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Publisher Gestalten Verlag
ISBN 9783899555103
Author(s) Winkreative
Publication date January 2014
Edition Hardback
Dimensions 300 x 230 mm
Illustrations throughout col.ill.
Pages 344
Language(s) Eng. ed.
Description

Winkreative Design Stories is a journey through the history of Tyler Brûlé’s global design agency. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative’s huge diversity of work, revealing the culture of the agency itself.