Fair Design. Architecture for Exhibition

At trade fairs companies compete for attention of the visitors; ideally corporate identity and corporate design needs to be linked together. It is imperative to merge the architectural with the communicative elements and thereby not only create a stage for a spectacular performance, but also a framework to present the fair team in a way that leaves the visitor with an enduring impression. This volume presents around 70 chosen projects of the last fair years all around the world.

ISBN 9783938780626 | E | HB