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Dietrich Mateschitz: Wings for People and Ideas
Red Bull and Viktor Frankl's Search for Meaning
- Gestalten Verlag
- by Volker Viechtbauer
Showing how Austrian psychiatrist Viktor Frankl influenced entrepreneur Dietrich Mateschitz (the founder of Red Bull), the book traces the history of Red Bull and unveils the philosophy of entrepreneurship behind the company.
ISBN 9783967041293 | EN | HB
€26,00
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| Publisher | Gestalten Verlag |
|---|---|
| ISBN | 9783967041293 |
| Author(s) | Volker Viechtbauer |
| Publication date | October 2023 |
| Edition | Hardback |
| Dimensions | 216 x 152 mm |
| Pages | 220 |
| Language(s) | English ed. |
Description
Showing how Austrian psychiatrist Viktor Frankl influenced entrepreneur Dietrich Mateschitz (the founder of Red Bull), the book traces the history of Red Bull and unveils the philosophy of entrepreneurship behind the company.