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Franco Grignani

Art as Design 1950-1990


  • Silvana
  • Expo: 05/07/2017 - 10/09/2017, Estorick Collection of Modern Italian Art, London
  • by Edited by Marco Meneguzzo
Best known for his iconic Woolmark logo, Franco Grignani (1908-1999) was an influential artist and graphic designer whose dazzling works anticipated Op Art. Briefly affiliated with the Futurist movement as a young painter, he subsequently adopted a geometric abstract style that revealed an increasing fascination with optical effects and perceptual processes.

ISBN 9788836637591 | E | PB+
€25,00
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Publisher Silvana
ISBN 9788836637591
Author(s) Edited by Marco Meneguzzo
Publication date July 2017
Edition Paperback with flaps
Dimensions 280 x 240 mm
Illustrations 70 col.ill. | 150 col. & bw ill.
Pages 96
Language(s) Eng. ed.
Exhibition Estorick Collection of Modern Italian Art, London
Description

Best known for his iconic Woolmark logo, Franco Grignani (1908-1999) was an influential artist and graphic designer whose dazzling works anticipated Op Art. Briefly affiliated with the Futurist movement as a young painter, he subsequently adopted a geometric abstract style that revealed an increasing fascination with optical effects and perceptual processes. From the late 1940s onward, Grignani’s works took inspiration from Gestalt Psychology, and were characterized by their use of dynamic forms and ‘virtual’ shapes that seem to warp out of, and recede back into, the surfaces of his compositions. Initially, Grignani’s experimental approach was not understood by the artistic establishment of the day, and he worked largely in isolation. Yet he achieved great success as a graphic designer, creating striking advertising campaigns for a variety of high-profile companies including Pirelli, Fiat and Alfieri & Lacroix, as well as producing covers for a series of science fiction novels published by Penguin during the late 1960s. This striking exhibition will introduce British audiences to the work of a truly pioneering figure whose bold and rigorously precise imagery blurred the boundaries between art and design.

Franco Grignani

Franco Grignani

€25.00