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Birra Peroni
The Gaze of Others
- Silvana
- by Silvana
More Information
Publisher | Silvana |
---|---|
ISBN | 9788836643981 |
Author(s) | Silvana |
Publication date | November 2020 |
Edition | Hardback |
Dimensions | 280 x 240 mm |
Pages | 136 |
Language(s) | Eng./ It. ed. |
Description
Birra Peroni is one of the historical symbols of Italian excellence production: Piedmontese by birth but deeply rooted in the whole national territory since the end of the nineteenth century, today the brand is known throughout the world, thanks to a consolidated presence on foreign markets. The history of the company is retraced in these pages from an unusual point of view, entrusted almost exclusively to images: those of Peroni's Historical Archive - dedicated to factories, advertising communication and the consumer community - which are accompanied by the shots of five young photographers from the European Institute of Design, who offered their personal reading of the brand. The result is a composite and varied visual story of how Birra Peroni was and is seen and perceived from the outside and from others, yesterday as today.
Birra Peroni