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Dynamic Branding

Responsive and Adaptive Graphics for Brands of Today


  • Viction Viction
  • by Victionary
In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and creatives have chosen to break the common notion of "never change your identity" and opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on.

ISBN 9789887566632 | EN | PB+
€50,95
at this moment not in stock
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Publisher Viction Viction
ISBN 9789887566632
Author(s) Victionary
Publication date August 2024
Edition Paperback with flaps
Dimensions 250 x 180 mm
Illustrations throughout col.ill.
Pages 272
Language(s) English ed.
extra information Postponed. Previously announced for 2023
Description

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and creatives have chosen to break the common notion of “never change your identity” and opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on.

Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skilfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.